Today marks a new chapter for Energetics. We’ve set aside our very familiar, very orange, ball of energy and adopted a new brand identity. One that reflects the business we are in 2022 and the issues that Australia’s business community face now and into the decades ahead.
At the time the ball of energy was conceived, Energetics was known for our specialist skills in energy efficiency. Today our work is in climate risk, strategies to achieve net zero, and advice on engaging with our energy markets as Australia transitions to clean energy. As the risks have grown, these issues have drawn the attention of executives, finance and risk management teams, and boards. We also collaborate with Australia’s climate science community, particularly CSIRO, to ensure that climate strategies are informed by leading research.
Our new identity not only reflects the work we do, but the urgent challenge we all face to address the climate crisis – to limit warming to 1.5°C.
For Australian business, that means developing a strategy that lays out a path to decarbonise, build resilience and enable innovation.
Most of all, this brand is about our people. It was inspired by our people who, very early on in the brand’s development, shared their belief in the difference we can make for business, the economy, and ultimately for us all.
The story of our business and our vision for a 1.5°C world has been captured in this video.